While I'm on the subject of Goonfleet videos, it's interesting to watch the changes in their style and composition.
If you look at a Goonfleet recruitment video from a year ago, it is mainly advertising the game. The theme is pretty much how shiny Eve-Online is, with lots of pictures of ships, stars and the like. Production values are not brilliant, and framing in particular tends to be too centred on one ship in space, with the camera rotating around it on one axis.
One theme that has already started is Goonfleet's eschatological approach to Eve: our presentation of ourselves as a revolutionary force, sometimes destructive, sometimes cleansing. The use of Johnny Cash's gospel song "When The Man Comes Around", with vivid imagery of the end times, is picked to reinforce this. Each video continues this theme, whether through snippets and samples of Dr Strangelove, or imagery of thermonuclear explosions.
Move on six months and production values are massively enhanced. The humour has developed, the digital editing is worlds away from the original. And as an aside, the size of the ships has got a lot bigger, as Goonfleet pilots get more experienced and richer. For all the obscurity of the narrative to an outsider, there is a story here: Goonfleet has helped take down the faux-neutral mercantile empire of ISS, who had placed an IPO and invested a fortune in a grand, money-making scheme, discussed by Nate Combs on Terra Nova at the time. There is an increasing tendency to intermix existing film stock with Eve footage, to use shakeycam and better use of close-ups and off-center placement. The March video ("Galaxy in Flames") continues, once more, the developing trend of using industrial or darkwave music, imagery of nukes, and increasingly impressive camerawork (look, for instance, at the zoom out at around the 2:20 mark).
Another, fairly unique use of video by Goonfleet is for training videos. Goonfleet looks after new pilots in a way that almost nobody else does. Many corporations give their newbies a helping hand, so long as somebody notices their arrival. But this tends to be done on an ad-hoc basis. Goonfleet has directors in charge of assiging one of our volunteer mentors to each Newbee [sic], to help them through the difficult first weeks. They are given free ships and equipment from hangars set aside for the purpose, and assigned to a squad of pilots, rather than simply being one of the four thousand people in the swarm. 
A pilot who mentions that they are new will be vilified and scorned in chat, accused of being a pubbie spy, and told to get out. But so long as they laugh and join in, then they will find themselves with donations pouring in from their new squad members: more money than most new pilots will see in months, freely donated. And almost all do pass this hazing, since the culture of Goonfleet is so cohesive: you need to already be a Something Awful board member with a longish posting history, so applicants are self-selecting to fit in with the overarching ethos of the swarm.
Goonfleet has for some time declared that they want to make 0.0 (high risk, high gain) space available to more pilots rather than the Bob-sponsored elite, and even experimented with the Goon Free Trade Zone as a way of doing this. The South-Eastern Goonfleet Co-Prosperity Sphere...
Anyway, one upshot of this aim, combined with our support of our own new pilots, is that Goonfleet makes publically available some of our training videos intended for new pilots. There are few better ways for newbies to pick up the skills described, be they 0.0 mining, tackling, fleet operations and more (look at the related videos on the right in youtube to see more from Goonfleet Educational Services).
Finally, individual pilots post "fraps" (video captures) of fights and kills on an ad-hoc basis. To see a single Goonswarm member (James315) slaughtering dozens of Bob members, there is this, "Kill Bobby". Relatively technically unskilled but well-scripted (if sloooow on the textual passages) use of video for pure, propagandistic narrative.